Sheila Johnson makes big moves as Middleburg’s Salamander Resort finds its footing

Sheila Johnson’s Salamander Resort and Spa in Middleburg made a huge splash when it opened in August 2013, but things were a lot less bubbly come winter, when a super-snowy and cold 2014 nearly ground things to a halt, she said.

“We all got together and said, ‘This cannot happen two years in a row,'” Johnson, the company’s founder and CEO, said during a recent interview. “We realized we had to do even more marketing and PR, and it really picked up again. We’re doing much better than last year.”

Salamander…