Green Touch Builders | Former marketer behind pulling tobacco off CVS shelves joins Bethesda diabetes company
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April 13, 2015 By SEO Admin

Former marketer behind pulling tobacco off CVS shelves joins Bethesda diabetes company

As an executive with the Caremark division of CVS, Rick O’Connor was behind the decision to pull tobacco products from the national pharmacy chain’s shelves. He also helped rebrand the company as CVS Health.

But last month he rebranded himself, leaving CVS and joining Bethesda-based Telcare Inc., the developer of the first FDA-cleared wireless glucose monitor, as its new senior vice president of marketing.

He’s just one of several big additions the company has made in the last year.

Last July,…