How to knock your next RFP response out of the park

So, just how much of the text in those huge proposals we submit do you actually read?

That was one of the questions posed to panelists at the Society for Marketing Professional Services’ Friday luncheon on “How to Improve Your Proposal Responses … What Your Clients Say They Want To See.” The group primarily discussed proposals for general contracting, architecture and engineering services.

None of the three panelists — Karen Alarid, executive director of facilities design and construction for…