Green Touch Builders | Hawaiian Electric, NextEra Energy launches statewide ad campaign
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Hawaiian Electric, NextEra Energy launches statewide ad campaign

Florida-based NextEra Energy Inc. and Hawaiian Electric Co. have begun unleashing an advertising campaign designed to share reasons why the planned $4.3 billion sale of the Honolulu-based utility to NextEra Energy makes sense.

What else is made clear is that Hawaiian Electric, Maui Electric Co. and Hawaii Electric Light Co. customers aren’t footing the bill for these ads.

Rather, they are paid for by NextEra Energy (NYSE: NEE) and Hawaiian Electric’s parent, Hawaiian Electric Industries Inc.…