Meet the Jacksonville company that's bringing customization to a whole new level — using lubricants

ISEL brings new meaning to keeping a refrigerator running.

The company keeps air compressors, industrial refrigerators and other mechanical items running smoothly by manufacturing the oil and lubricants needed to prevent any jams or malfunctions.

But ISEL, a family-owned company headquartered in Jacksonville, has taken that process one stop further: It specializes in micro-batches, or very small orders of highly-customized lubrications, that can ship within a day’s notice.

“We have an intense…