Green Touch Builders | New owners working to rebrand 10-story downtown office building
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New owners working to rebrand 10-story downtown office building

An Atlanta-based private real estate investment company has bought a 10-story office building in downtown Greensboro and is working with a Triad brokerage firm to rebrand and lease some of the space.

The Simpson Organization purchased the former U.S. Trust Building, at 301 N. Elm St., last month from 301 North Elm Street LLC for $9.8 million. It was the largest Triad commercial real estate transaction of March and the fifth-largest deal of the first quarter.

About 32,000 square feet of Class-A…