New startup commuting option launches in D.C. this week

Enthusiasm for your new startup is great – unless you’re trying to keep it quiet.

That’s the case for Bridj, a new transportation data-driven bus service that’s expanding into D.C. starting Monday.

The Boston-based startup had announced in February it would be expanding to D.C. and bringing its cross between Uber and public transportation shuttle bus service here. But D.C. Inno reports that when it sent out a note to people who were interested in trying it out, an eager fan spread the word a…