Why cold calling remains smart, even today

Cold calling, which is being overtaken by e-mails, texts and other social media sales communications, remains a powerful tool for those unafraid to use it.

It’s tempting to latch onto any excuse not to make cold calls. After all, “Cold calling is hard. It can feel like scooping sand with a colander,” according to the QCSS SmartCenter, which provides sales and marketing services and training and outlined four reasons cold calling remains important, and the explanation for each:

– It’s faster. “With…